Landmark agreement makes AMSOIL
title sponsor  of WISSOTA Auto Racing

SUPERIOR, WI - AMSOIL,  Inc., headquartered in Superior, WI, and the WISSOTA Promoters Association, Inc.  have reached a landmark agreement and formed a marketing partnership which will  make AMSOIL the title sponsor of all WISSOTA auto racing beginning in 2007. All  sanctioned events at WISSOTA's more than 50 American and Canadian member tracks  will now be a part of the newly named AMSOIL Dirt Track Series.

The  WISSOTA AMSOIL Dirt Track Series will include competition among high powered,  pulse-pounding race cars in a variety of divisions, including dirt track Street  Stocks, Mod Fours, Midwest Modifieds, Super Stocks, Modifieds and Late  Models.

"AMSOIL has long been associated with quality products and  quality race teams," said Jeremy Meyer, AMSOIL Race Director. "We have a long  history of working with drivers and WISSOTA and this new relationship helps  solidify our status as the First in Synthetics. WISSOTA continues to work for  the betterment of the sport, and AMSOIL is excited to be part of that  commitment."

WISSOTA president Terry Voeltz echoed that sentiment from  the racing organization's perspective. "Obviously, all of us at WISSOTA are very  excited about this great opportunity. Obtaining a title sponsor for our  organization is a fantastic way to begin the new year, and to do so with a  prominent company such as AMSOIL makes it even better. A partnership between  AMSOIL and WISSOTA is a natural fit for us both," he said. "After all, we share  a common back yard and all of our customers are potential AMSOIL  customers."

"AMSOIL has already proven itself as a good corporate citizen  of WISSOTA auto racing and has sponsored some of our drivers and some of our  member tracks, as well as one of the region's most popular WISSOTA Late Model  series," Voeltz added.

AMSOIL, Inc., the worldwide leader in synthetic  oil products, sees this as a fantastic opportunity to market its product line  not only to the nearly 3,000 competitors who race at WISSOTA member tracks but  even more importantly to the more than 1.5 million spectators who will attend  exciting weekly racing and special events across the expansive WISSOTA auto  racing region. In 2006, there were WISSOTA member tracks in seven states and two  Canadian provinces, including Wisconsin, Minnesota, Iowa, South Dakota, North  Dakota, Montana, Wyoming, Manitoba and Ontario.

"This agreement allows  AMSOIL to reach die hard race fans and a dedicated base of drivers in a wide  arrange of disciplines," said Meyer. "AMSOIL has had great success with the  AMSOIL Late Model Series, which will be making a return to local tracks in 2007,  and many past WISSOTA winners, including Darrell Nelson, Craig Thatcher and Pat  Doar. AMSOIL will continue to bring the best products both on and off the  track."

The AMSOIL story began in the mid 1960s, when Lt. Col. A.J. "Al"  Amatuzio, a jet fighter squadron commander, was impressed by the superb  performance of synthetic lubricants in jet engines (in fact, only synthetics  stand up to the performance demands of jet engines) and began studying their  possible automotive applications. In 1972, after an intense period of research  and development, Al Amatuzio introduced the first synthetic motor oil in the  world to exceed API automobile service requirements.

Since 1972, the  company has seen rapid growth and constant change. One driving force behind the  great success of AMSOIL is a commitment to quality and constant improvement. As  the years passed, an increasingly broad range of automotive and industrial  lubricants and filtration equipment was developed, and AMSOIL has continued to  set new industry standards for motor oil performance, quality and  consistency.

"From the corporate headquarters in Superior to all of the  dealers around the upper midwest, AMSOIL’s people recognize the benefit of its  involvement in racing and see the many opportunities that exist to market its  brand and products to consumers as well as the racers throughout WISSOTA country  and beyond," explained Voeltz.

"The leaders of AMSOIL and WISSOTA have a  great deal of respect for each other and we are very thankful to AMSOIL for  having the belief and confidence in WISSOTA to become our organization's first  ever title sponsor. It is only fitting to have our first title sponsor come  right out of the region where our style of cooperative success was born some 25  years ago. We look forward to a long and mutually beneficial relationship with  AMSOIL," Voeltz said.

No one can match AMSOIL experience and  technological know-how, and no other type of racing offers more excitement than  WISSOTA dirt track racing. Accept no substitutes - AMSOIL is The First in  Synthetics® and WISSOTA's AMSOIL Dirt Track Series is the first choice for  racing fans from the shores of Lake Michigan and Lake Superior to the Rocky  Mountains.

"This relationship is a win-win for both AMSOIL and the racers  of WISSOTA," said Meyer. "Drivers and fans will now have a chance to use the  best synthetic lubricants on the market. AMSOIL will benefit from the continued  testing of our oils, lubes and greases in extreme conditions. Drivers will be  able to use a product that will increase horsepower and save money on repairs  and engine life."

Additional sponsor announcements will be made by  WISSOTA in the coming weeks, leading up to the start of the most exciting racing  season the region has ever experienced.

For more information regarding  AMSOIL, visit on the web at www.amsoil.com. For more information on WISSOTA, log  on to www.wissota.org.